About Us

In 1994, a time when mountain biking was deemed an extreme endeavour exclusively for spandex-clad thrill-seekers, our story began. Today, we proudly occupy a pivotal role in the transformation of this sport into an inclusive and widely embraced activity.

Meet Kebble and Jen, the dynamic duo behind our business, deeply entrenched in the local biking community. Their commitment spans various facets, from organizing thrilling group rides to shaping the landscape through the creation of the trail networks and the exhilarating Hammerfest Race which first ran over 25 years ago! Beyond this, they provide invaluable support to seven school mountain bike clubs, offering financial sponsorship, labour, essential bike components, and complete bicycles.

At our core, we're driven by a simple yet powerful mission: to deliver exceptional service while offering a carefully curated selection of the industry's best brands. Our two flagship stores, located in Parksville and Nanaimo, reflect this commitment.

We invite you to immerse yourself in our world, where mountain biking has transcended its niche origins. Visit our stores, where you'll find a diverse range of top-tier brands and gear. But don't stop there. Join us on one of our exhilarating rides, where camaraderie and adventure await, and where mountain biking is no longer an exclusive pursuit but a thriving community that welcomes all.

Come, experience the evolution of mountain biking firsthand, where the trails are open to everyone, and the passion for the ride knows no bounds.